Growth is often good for a business. An expanding company will usually be increasing sales and strengthening its position in the market. However, growth isn’t a strictly defined concept. In this article, we’ll explore what business growth is as well as why it is important for small businesses.

What is business growth?

A growing business is one that is expanding in one or more ways. There is no single metric used to measure growth. Instead, several data points can be highlighted to show a company is growing. These include:

  • Revenue
  • Sales
  • Company value
  • Profits
  • Number of employees
  • Number of customers

Companies can grow in some of these metrics but not in others. For example, revenue can grow without an increase in customers if the gains are caused by existing clients buying more. It’s even possible for one metric to increase while another decreases; if sales growth is brought about by a reduction in product price, a business’s overall revenue could still go down.

This means defining growth can be difficult. Those looking to grow their business should look at their business goals to establish the growth metrics they find important.

For some ambitious start-ups, this could mean doing everything they can to increase the total number of customers, even if they make a huge loss in early phases of growth. However, other businesses will benefit from slowly increasing revenue and sales to ensure money is coming in to help cover costs.

Why is business growth important for a small business?

It’s important that all companies experience growth. However, the type of growth required will depend on the stage of growth the business is in.

Start-ups usually need to grow in order to cement their position in the market and quickly get to a size that is large enough to bring in enough revenue to cover costs and begin to make a profit.

Mature companies don’t need to grow quite as fast. However, they may still want to ensure their metrics are going in the correct direction. An increase in profitability, brought about by sales process efficiencies, could help a stable business build liquidity to protect against future risk; even if revenue and sales stays the same.

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Humble yet steadfast. Motivated by the hunt. We work hard, iterate fast, make pragmatic decisions and remain unwaveringly focused on our mission of simplifying the movement of goods.


We’re trying to build a world-beating business and a world-beating team in one of the most challenging economies on the planet. We are committed to developing people to deliver consistent quality and service by providing them with the necessary mentorship, skills, training and support to take on grand challenges, experiment, make mistakes, and learn from each other.


Our clients are the heart of our business. Every package matters. Every scan matters. We’re constantly looking for ways to become faster, more reliable and more efficient than yesterday.


We’re proud of our team of over 40000 people, united in our common quest towards building the operating system for commerce in India. Our people are what makes us different. We have created an equal opportunity workplace that values transparency, diversity and a culture of craftsmanship.


Dispatch Times

We aim to dispatch your order within 3 working days. 99% of the orders are shipped the next working day.

Returns & Exchanges

We’re sure you’ll be happy with your Artepera purchase but we all change our minds, if you do please read through the information below. As always our customer experience team are only an email away! So any questions you have please email: info@artepera.com

30 Days Return Policy

If you are for any reason unhappy with your goods we will happily issue a replacement or refund providing they are returned within 30 days of receipt of your order, complete with all original tags, and in original resalable condition.

Artepera is not responsible for the return shipping costs of the items.

Please ensure all returned items are well packed, so as not to be damaged in transit.

We strongly encourage our customers to send returns by a tracked and insured service as Artepera will not take responsibility for items damaged or lost in the return transit.

If an item/order is returned to Artepera outside of the 30-day return period we will issue the customer a Gift Card for the due amount minus any shipping costs.

If your return does not meet this criteria this policy will not apply.


For returns, we will inspect the item(s) upon arrival and process the refund within 1-3 business days. This will be minus any postage charges. Please allow any refund, time to show up in your account or on your card.


Upon receiving your item for exchange we will inspect the items, if it complies with our standards stated above we will then process the order and despatch the new item(s) within 1-3 working days. Standard shipping time will apply on top of the processing time. If any problems occur with your exchange, such as size or colour desired being out of stock or item not passing inspection, we will immediately notify you by email.

‘SALE’ Items


Any “SALE” items returned within 7 days of receipt are eligible for a refund/exchange.

Anything returned after the 7 day period is NOT eligible for a refund or exchange and will instead be credited with a “Gift Card” for the amount minus your initial postage charge. If you are unable to get the items back to Artepera within 7 days we will accept a notice within that period and a further 7 days for your goods to arrive at our warehouse. 

Please note “Discounted” items where a code was applied at checkout are eligible for a refund or exchange within the 30-day return period.

Missed Parcels

Any items not delivered due to recipient not being home will generally be returned to a local depot after the second delivery attempt, items not collected from the depot will be returned to Artepera, we will then issue a refund of goods MINUS our postal charges and an admin fee for returned items. We advise customers to use an address that they can guarantee someone being there to receive the item (home or place of work) as they will need to be signed for.

Undelievered Items

Once your parcel leaves our warehouse it is the carriers responsibility to deliver your package to you. We have very little if any power to influence any non-delivered items. The carrier will explain their procedures as well as any compensation claim processes. We will always do our best to help this process along when contacted by the customer

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